BCG Matrix Question Mark Microsoft Windows Nokia Lumia Phone falls in this. To hurt the program Conclusion: Microsoft Business Strategy revolves around. BCG Matrix is a four quadrants graphic representation of multiple segments, which can be analyze by means of Market share and Industry sales growth rate. Following are the categories of segments in BCG matrix; Cash cows, Dogs, Question mark and Stars.

High market share and the products which are actually contributing towards it in the companies can be analyzed easily. More profitable products while the one with low market share can be seen and therefore future marketing plans and any forecasting decisions can be made smartly. Is not new, in fact it is used for years and years to get the clear picture of the company products and therefore the one with the highest profit making can be determined through this template. This template is actually designed for companies, and therefore if you are linked with any sort of company, you can download it easily.

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